Where to find this: Product Builder → Section 2 (Payment Options) → Processing Fee
What processing fees are
Every successful transaction through Stripe incurs fees: US standard rates:- 2.9% of transaction amount
- Plus $0.30 per transaction
- $100 charge
- Stripe fee: (100 × 0.029) + 0.30 = $3.20
- You receive: $96.80
Fees set by Stripe, not CoachIQ. International cards and currency conversions may have additional fees.
Who pays the fees
You decide who covers Stripe’s processing fees:- You absorb fees
- Client pays fees
Default option - You pay the feesClient pays product price. You receive product price minus Stripe fees.Example:
- Product price: $100
- Client pays: $100
- Stripe fee: $3.20
- You receive: $96.80
- Simpler pricing
- Better client experience
- Standard industry practice
- Reduces your revenue per sale
- Fees add up over time
- You lose 2.9%+ on every sale
Configure processing fees
Open Product Builder
Go to Payments → Products and either:
- Click + Create Product for new product
- Click existing product to edit
Decide on fee
Choose whether you or client pays Stripe fees.If you select Add processing fee, additional fields appear.
Configure fee structure (if client pays)
Two fields appear:Fixed amount: $0.30 (Stripe’s fixed fee)Percentage: 2.9% (Stripe’s percentage fee)These default to Stripe’s standard US rates. Adjust if your Stripe rates differ.
How clients see fees
- You absorb fees
- Client pays fees
Simple checkout - Client sees product price onlyClean, simple. Client pays exactly what’s advertised.
Calculating fee amounts
Stripe’s standard formula: Fee = (Transaction amount × 0.029) + $0.30 Examples:| Product Price | Stripe Fee | You Absorb | Client Pays |
|---|---|---|---|
| $50 | $1.75 | You get $48.25 | Client pays $51.75 |
| $100 | $3.20 | You get $96.80 | Client pays $103.20 |
| $200 | $6.10 | You get $193.90 | Client pays $206.10 |
| $500 | $14.80 | You get $485.20 | Client pays $514.80 |
These calculations use 2.9% + $0.30. Your actual rates may differ based on your Stripe account.
Custom fee structures
Some coaches configure custom fee amounts: Higher than Stripe fees:- Cover additional costs (bookkeeping, software)
- Flat $5 processing fee instead of calculated amount
- Markup percentage (3.5% instead of 2.9%)
- Split costs with client (1.5% + $0.15 each)
- Absorb fixed fee, pass percentage only
- Subsidize to reduce client price impact
Legal considerations
Before passing fees to clients, check: State regulations:- Some states prohibit credit card surcharges
- Others require specific disclosures
- Rules vary by location
- Must comply with Stripe’s surcharging requirements
- Proper labeling required
- Card brand rules apply
- Must inform clients before purchase
- Can’t hide fees in fine print
- Clear explanation of what fee covers
Impact on pricing strategy
- Absorb fees - Price higher
- Pass fees - Price lower
Build fees into your base priceIf you absorb fees, increase base price to maintain margins:
- Target: $100 profit per session
- Stripe fee: ~3%
- Set price: $103 + to net $100
International and special fees
Additional Stripe fees may apply for: International cards:- Additional 1% for non-US cards
- Configure: 3.9% + $0.30 for international
- Additional 1% for currency conversion
- Applies when charge currency differs from payout currency
- $15 chargeback fee
- Separate from processing fees
- Usually not passed to clients
Most coaches use standard 2.9% + $0.30 for US cards and absorb international card fees rather than configuring multiple fee structures.
Changing fee configuration
Existing products:- Edit product → Section 2 → Update processing fee settings
- Changes apply to future purchases only
- Doesn’t affect past transactions
- Fee configuration locked at subscription creation
- Can’t change mid-subscription
- Applies to new subscriptions only
Best practices
Be transparent:- Clearly state who pays fees in product descriptions
- Don’t surprise clients at checkout
- Explain fee purpose if passing to clients
- Apply same fee policy across similar products
- Don’t switch approaches frequently
- Document your policy
- Research local surcharging regulations
- Follow Stripe’s requirements
- Consult legal if uncertain
- Track conversion rates by fee approach
- Gather client feedback
- Adjust based on data, not assumptions
Next steps
- Revenue sharing - Split revenue with partners or contractors
- Guest checkout - Allow purchases without accounts
- Product Builder reference - Complete Product Builder guide


