How to Share, Sell, and Monetize Your Training Programs

Learn how to publish programs to your athlete portal, set up paywalls, share privately with specific athletes, and connect payment products in CoachIQ.

Once you’ve built a program, you need to make it available to athletes. This involves two steps: configuring your pricing and access settings, then publishing the program to your Athlete Portal so athletes can actually see it.

Two steps to share a program:

1. Configure Share settings (Free/Paywalled, Public/Private) in the Program Builder
2. Add the program to your Athlete Portal to make it live

Publishing programs to your Athlete Portal

The Athlete Portal is your branded app where athletes access your content. For athletes to see any program, you must add it to the portal’s Programs section.

Where to find the Athlete Portal: Dashboard → Website & App → Athlete Portal → Click Edit

How to add programs to your portal

1. Open the Athlete Portal editor

   From your dashboard, go to Website & App and find the Athlete Portal section. Click Edit to open the portal builder.

2. Go to the Content tab

   In the portal editor, click the Content tab. This is where you manage which programs appear in your athlete app.

3. Add your programs

   Select the programs you want to make available. Only programs added here will appear in the athlete app.

4. Save your portal

   Save your changes. The programs will now be visible to athletes in the app.

What athletes see in the app

When athletes open your app, they see a Programs section in the sidebar with two categories:

Section	What appears here
Available	Public programs anyone can access or purchase
Shared with you	Private programs specifically assigned to that athlete

The portal is your control center: You have complete control over what appears in your athlete app. You can add or remove programs, schedulers, products, and communication channels—all from the Athlete Portal editor.

---

Understanding pricing and access options

Once a program is added to your Athlete Portal, you control who can access it through Share settings in the Program Builder.

Where to find share settings: Open any program in the Program Builder → Click Share in the top bar

Every program has two independent settings you can combine:

Setting	Options	What it controls
Price	Free or Paywalled	Whether payment is required
Visibility	Public or Private	Who can see and access the program

This creates four possible combinations:

Configuration	Who can access
Free + Public	Anyone on the athlete app
Free + Private	Only athletes you specifically assign
Paywalled + Public	Anyone who purchases a linked product
Paywalled + Private	Only assigned athletes who also purchase

How to configure program sharing

1. Open share settings

   In the Program Builder, click the Share button in the top bar. The share settings panel opens on the left.

2. Select your price

   Choose between:

   • Free: No payment required
   • Paywalled: Requires purchase to access
3. Configure visibility (optional)

   Toggle Private program on if you want to restrict access to specific athletes.

4. Complete additional settings

   Depending on your choices:

   • If Paywalled: Select which products unlock this program
   • If Private: Search and assign specific athletes
5. Save your settings

   Click Save to apply your share configuration.

---

Free programs

Free programs don’t require any payment. Athletes can access them without purchasing anything.

Setting up a free program

1. Click Share in the Program Builder
2. Select the Free tab
3. Click Save

That’s it—your program is now free for all athletes to access.

When to use free programs

Lead magnets

Offer a free introductory program to attract new athletes and showcase your coaching style.

Client bonuses

Give existing training clients free access to supplemental at-home content.

Community content

Share general fitness tips or educational content with your entire audience.

Trial programs

Let athletes sample your training before committing to paid programs.

---

Paywalled programs

Paywalled programs require athletes to purchase a product before accessing the content. This is how you monetize your training programs.

How paywalling works

1. You create Products in CoachIQ (one-time purchases or subscriptions)
2. You link those products to your program
3. When an athlete purchases any linked product, they automatically get access to the program

Products come first: You must create at least one Product in CoachIQ before you can paywall a program. Products are created in the Payments section of your dashboard.

Setting up a paywalled program

1. Open share settings

   Click Share in the Program Builder.

2. Select Paywalled

   Click the Paywalled tab. You’ll see the message: “A product you will deliver to your customer on a per order basis”

3. Select products

   Under Select Products, you’ll see your existing CoachIQ products with their prices. Click to select which products unlock this program.

   Example: Select “Bronze Package - $200/month" and "Trial Class -$10”

4. Save

   Click Save to apply the paywall.

Multiple products can unlock one program

You can link multiple products to a single program. Purchasing any of the selected products grants access.

Why this is useful:

Scenario	How to set it up
Tiered pricing	Link both “Basic” ($49) and "Premium" ($99) products—both get access to this program, but Premium includes other benefits
Bundle deals	Link your “Complete Training Bundle” product so buyers get this program plus others
Subscription + one-time	Link both your monthly subscription and a one-time purchase option

Pricing strategy: Create different products at different price points, then link the appropriate ones to each program. This lets you offer flexible purchasing options without duplicating programs.

---

Private programs

Private programs are only visible to athletes you specifically assign. Other athletes won’t see the program in their app at all.

Setting up a private program

1. Open share settings

   Click Share in the Program Builder.

2. Enable private mode

   Toggle on Private program. You’ll see the description: “Directly assign to students”

3. Assign athletes

   Use the search field to find athletes by:

   • Name
   • Email
   • Phone number

   Click on an athlete to add them to the access list.

4. Save

   Click Save to apply. Only assigned athletes will see this program.

Managing assigned athletes

• Add more: Search and click to add additional athletes
• Remove access: Click the X next to an athlete’s name to remove them
• View current list: Assigned athletes appear with their profile photos in the settings panel

When to use private programs

Personalized training plans

Create custom programs for individual athletes with content specific to their needs. Only they can see it.

Team-specific content

Build programs for a specific team or training group. Assign all team members and keep it hidden from others.

VIP client content

Offer exclusive programs to your premium clients that regular athletes can’t access.

Beta testing

Test new programs with a small group before releasing to everyone.

---

Combining price and visibility

You can combine Free/Paywalled with Public/Private for different business scenarios.

Free + Public

Access: Anyone on the athlete app

Use case: Lead magnets, community content, free trials

Setup:

1. Select Free
2. Leave Private toggle OFF
3. Save

Free + Private

Access: Only assigned athletes (no payment)

Use case: Bonus content for existing clients, personalized programs

Setup:

1. Select Free
2. Toggle ON Private program
3. Assign specific athletes
4. Save

Paywalled + Public

Access: Anyone who purchases a linked product

Use case: Selling courses to the public, subscription content

Setup:

1. Select Paywalled
2. Select products that unlock this program
3. Leave Private toggle OFF
4. Save

Paywalled + Private

Access: Only assigned athletes who also purchase

Use case: Exclusive paid programs for select clients, invite-only courses

Setup:

1. Select Paywalled
2. Select products
3. Toggle ON Private program
4. Assign specific athletes
5. Save

Paywalled + Private means both requirements must be met: Athletes must be assigned AND purchase a linked product. If either condition isn’t met, they can’t access the program.

---

The program preview card

As you configure share settings, the preview card on the right shows how your program will appear:

Element	What it shows
Thumbnail	Your program cover image
Title	Program name
Status badges	”Paywalled” if paid, “Private (X users)” if private
Assigned users	Profile photos of assigned athletes (if private)

Use this preview to verify your settings look correct before saving.

---

Sharing workflow examples

Selling an online course to the public

Goal: Anyone can buy and access your program

Setup:

1. Create a Product: “Complete Shooting Course - $79”
2. In Program Builder, click Share
3. Select Paywalled
4. Select your $79 product
5. Leave Private OFF
6. Save
7. Go to Website & App → Athlete Portal → Edit → Content
8. Add the program to your portal

Result: Athletes see the program in “Available,” purchase the product, and get immediate access.

Giving free content to current training clients

Goal: Only your current 1-on-1 clients get bonus content

Setup:

1. In Program Builder, click Share
2. Select Free
3. Toggle ON Private program
4. Search and assign each client
5. Save
6. Go to Website & App → Athlete Portal → Edit → Content
7. Add the program to your portal

Result: Only assigned clients see the program under “Shared with you.” It’s completely free for them.

Monthly subscription with exclusive program access

Goal: Subscribers get access to your program library

Setup:

1. Create a subscription Product: “Monthly Training - $49/month”
2. For each program, click Share
3. Select Paywalled
4. Select the monthly subscription product
5. Save
6. Add all programs to your Athlete Portal’s Content section

Result: Anyone who subscribes gets access to all linked programs. If they cancel, access ends.

VIP-only paid program

Goal: Only certain clients can purchase your premium program

Setup:

1. Create a Product: “Elite Training Program - $299”
2. In Program Builder, click Share
3. Select Paywalled, select the $299 product
4. Toggle ON Private program
5. Assign your VIP clients
6. Save
7. Add the program to your Athlete Portal

Result: Only assigned VIPs see the program under “Shared with you.” They still must purchase to access content.

---

Frequently asked questions about sharing and pricing

I configured Share settings but athletes can't see my program. What's wrong?

You need to add the program to your Athlete Portal. Go to Website & App → Athlete Portal → Edit → Content, and add the program there. Share settings control who can access a program, but the Athlete Portal controls whether it appears in the app at all.

What's the difference between Share settings and the Athlete Portal?

Share settings (in Program Builder) control pricing and visibility—Free vs Paywalled, Public vs Private. The Athlete Portal (in Website & App) controls what actually appears in your athlete app. You need both: configure Share settings, then add to the portal.

Can I change pricing after athletes have already purchased?

You can change which products are linked to a program at any time. Athletes who already purchased keep their access. New athletes need to purchase based on the current configuration.

What happens if I switch from Paywalled to Free?

The program becomes free for everyone. Athletes who previously paid still have access (they just didn’t need to pay anymore). All future access is free.

Can one product unlock multiple programs?

Yes! When you create a product, you can link it to multiple programs. This is how bundles work—one purchase, access to many programs.

How do I remove someone's access to a private program?

Open Share settings, find the athlete in the assigned list, and click the X to remove them. Save your changes.

Do I need to assign athletes if the program is public?

No. Public programs are visible to all athletes in the “Available” section. You only need to assign athletes when Private mode is enabled.

Can athletes share or transfer their program access?

No. Access is tied to the individual athlete’s account. They can’t share login credentials or transfer access to someone else.

Where do I create the Products that I link to programs?

Products are created in the Payments section of your dashboard, not in the Content section. Create your products there first, then link them to programs in Share settings.

Can I remove a program from my Athlete Portal without deleting it?

Yes. Removing a program from the Athlete Portal just hides it from athletes—the program still exists in your Content section. You can add it back anytime.

---

Next steps

Set Up Your Athlete Portal

Configure your branded app where athletes access programs, schedules, and communication.

Create Products

Set up the payment products you’ll link to your programs.

Build Your Program

Create the program content before configuring sharing and pricing.