What SEO means for coaches
SEO (Search Engine Optimization) is how parents and athletes find you when they search for training in your area. When someone types “basketball training near me” or “youth soccer coach [your city],” SEO determines whether they find you or your competitor.The CoachIQ advantage: Your website comes pre-optimized with professional SEO - proper page structure, meta tags, mobile optimization, and fast hosting. You get a head start that typically takes months to build from scratch.
The three pillars of local search
Business Listings
Your digital storefront
- Google My Business drives 80% of local discovery
- Apple Maps reaches iPhone users
- Consistent information builds trust
Website Authority
Your credibility signal
- Quality content structure
- Fast loading speeds
- Mobile optimization
- Secure connections (HTTPS)
Reviews & Reputation
Your social proof
- Google reviews influence rankings
- Quality matters more than quantity
- Recent reviews signal active business
What CoachIQ handles for you
Your website includes enterprise-level technical SEO out of the box:- Lightning-fast hosting and Core Web Vitals optimization
- Mobile-first design (70% of parents search on phones)
- SSL security and clean URL structure
- Automatic XML sitemaps for Google indexing
- Professional page titles and meta descriptions
SEO guides
Google My Business
The most important thing you can do for local visibility - claim and optimize your GMB listing.
Business Listings
Expand your presence on Apple Maps, Yelp, Facebook, and local directories.
Website SEO Basics
Understand on-page SEO elements and how to create content that ranks.
Meta Titles & Keywords
Write effective page titles, descriptions, and develop your keyword strategy.
Favicon & Share Images
Set up your browser icon and social media preview images (Open Graph).
Sitemap Builder
Control which pages appear in search engines and manage page visibility.
URL Redirects
Prevent broken links when you rename or remove pages.
Google Search Console
Monitor how Google sees your site and submit your sitemap.
Common questions
Do I need to do anything for SEO?
Do I need to do anything for SEO?
Your site launches optimized. For best results, set up Google My Business, collect reviews, and keep your content updated. The guides above walk you through each step.
How long until I show up in Google?
How long until I show up in Google?
New sites typically appear within 1-2 weeks. Ranking well for competitive keywords takes 3-6 months of consistent effort. Google My Business results appear faster than organic rankings.
What's most important for local coaches?
What's most important for local coaches?
In order: (1) Google My Business, (2) Reviews, (3) Website content with location keywords. These three drive 90% of local discovery.

