Add Microsoft Clarity to Your Coaching Website

Install Microsoft Clarity on your CoachIQ website in 2 minutes. See heatmaps, session recordings, and understand how visitors use your coaching site - 100% free.

Setup time: 2 minutes
Cost: Completely free (no limits)
What you’ll see: Heatmaps, session recordings, and user behavior insights

What is Microsoft Clarity?

Microsoft Clarity is a free tool that shows you exactly how visitors interact with your coaching website through session recordings and heatmaps. Watch real visitors navigate your site, see where they click, and identify what confuses them - all without slowing down your website.

Get your Clarity tracking code

1. Create a Clarity account

   1. Go to clarity.microsoft.com
   2. Click Sign up (top right)
   3. Sign in with Microsoft, Google, or Facebook account
2. Set up your project

   1. Click New project
   2. Enter your website name (e.g., “CoachIQ Website”)
   3. Add your website URL (e.g., yourcoaching.coachiq.io)
   4. Select Sports as your category
   5. Click Create
3. Get your tracking code

   1. Go to Settings (gear icon)
   2. Click Setup
   3. Select Install tracking code manually
   4. You’ll see a script that starts with:

   https://www.clarity.ms/tag/XXXXXXXXX 5. Copy just the ID part after /tag/ (usually 10 characters)

   The ID looks like: pg4r7pepzr (random letters/numbers)

Add Clarity to CoachIQ

1. Open Scripts & Analytics

   1. Go to Dashboard → Website Builder
   2. Click Scripts & Analytics in the left sidebar

   
2. Add Clarity script

   1. In the Scripts section, click Add Script Source
   2. Paste your complete Clarity URL: https://www.clarity.ms/tag/XXXXXXXXX
   3. You’ll see it added to the Scripts list
3. Publish your changes

   Click the blue Publish Scripts & Analytics button at the bottom.

   Success! Clarity is now recording sessions. First recordings appear in 2-3 hours.

Verify Clarity is working

1. Check Clarity dashboard

   1. Return to clarity.microsoft.com
   2. Open your project
   3. Look for “Clarity is installed correctly” message
   4. Visit your website in another tab
   5. Within 2 hours, you’ll see your first session recording

What Clarity shows you

Heatmaps

Visual maps showing where visitors click, scroll, and move their mouse:

• Click maps: See most/least clicked elements
• Scroll maps: Discover how far visitors scroll
• Dead clicks: Find broken or confusing elements

Session recordings

Watch anonymous recordings of real visitor sessions:

• See exactly how users navigate
• Identify confusion points
• Understand why visitors leave
• Find broken features or links

Insights dashboard

Automatic detection of issues:

• Rage clicks: Frustrated rapid clicking
• Dead clicks: Clicks on non-clickable elements
• Excessive scrolling: Users lost on page
• Quick backs: Visitors immediately leaving

Privacy note: Clarity automatically masks sensitive information like passwords, credit cards, and personal data. Sessions are anonymous.

How coaches use Clarity

Find conversion killers:

• Watch where visitors abandon booking forms
• See if CTAs are being missed
• Identify confusing navigation
• Spot mobile usability issues

Optimize for bookings:

1. Filter recordings to “didn’t convert” sessions
2. Watch 10 recordings to find patterns
3. Fix the most common issues
4. Test and measure improvements

Weekly routine: Every Monday, watch 5 session recordings of visitors who didn’t book. You’ll quickly spot what needs fixing.

Common questions

Is Clarity really free forever?

Yes, Microsoft Clarity is 100% free with no limits on sessions, websites, or features. There’s no premium version - everything is free.

Does it slow down my website?

No, Clarity uses asynchronous loading and Microsoft’s global CDN. It has virtually no impact on site speed.

Can visitors see they're being recorded?

No, recordings are anonymous and invisible to visitors. Consider mentioning it in your privacy policy for transparency.

How long are recordings stored?

Clarity stores recordings for 30 days. You can delete them anytime or disable recording while keeping heatmaps active.

Best practices

What to look for in recordings:

• Booking abandonment: Why visitors don’t complete bookings
• Form issues: Fields causing confusion
• Mobile problems: Buttons too small or elements overlapping
• Navigation confusion: Visitors searching for information
• Price sensitivity: Quick exits after seeing pricing

Heatmap insights:

• Elements with no clicks might be poorly designed
• Heavy clicking on non-links means visitors expect interactivity
• Short scroll depth suggests content isn’t engaging
• Mobile vs desktop patterns often differ significantly

Troubleshooting

Issue	Solution
No recordings showing	Wait 2-3 hours after installation
Clarity not detected	Make sure you added the full URL with https://
Can’t see heatmaps	Need at least 100 sessions for accurate heatmaps
Missing dashboard data	Clear your browser cache and refresh

Take action on insights

Watch first recordings

Review 5 sessions to understand visitor behavior

Check heatmaps

See where visitors click most and least

Fix dead clicks

Identify and fix non-working elements

Optimize mobile

Filter recordings by device to improve mobile experience

Next steps

After installing Clarity:

1. Wait 24 hours to gather initial data
2. Watch 10 recordings of non-converting visitors
3. Create a list of top 3 issues to fix
4. Make improvements and measure results

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Coach insight: Most coaches discover their booking button is hard to find on mobile. Check your mobile heatmaps first - that’s where most quick wins hide.