> ## Documentation Index
> Fetch the complete documentation index at: https://help.coachiq.io/llms.txt
> Use this file to discover all available pages before exploring further.

# How to Share, Sell, and Monetize Your Training Programs

> Learn how to publish programs to your athlete portal, set up paywalls, share privately with specific athletes, and connect payment products in CoachIQ.

Once you've built a program, you need to make it available to athletes. This involves two steps: configuring your pricing and access settings, then publishing the program to your Athlete Portal so athletes can actually see it.

<Note>
  **Two steps to share a program**:

  1. Configure Share settings (Free/Paywalled, Public/Private) in the Program Builder
  2. Add the program to your Athlete Portal to make it live
</Note>

## Publishing programs to your Athlete Portal

The [Athlete Portal](/athlete-portal/understanding-your-athlete-portal) is your branded app where athletes access your content. For athletes to see any program, you must add it to the portal's Programs section.

<Info>
  **Where to find the Athlete Portal**: Dashboard → Website & App → Athlete Portal → Click **Edit**
</Info>

### How to add programs to your portal

<Steps>
  <Step title="Open the Athlete Portal editor">
    From your dashboard, go to **Website & App** and find the **Athlete Portal** section. Click **Edit** to open the portal builder.
  </Step>

  <Step title="Go to the Content tab">
    In the portal editor, click the **Content** tab. This is where you manage which programs appear in your athlete app.
  </Step>

  <Step title="Add your programs">
    Select the programs you want to make available. Only programs added here will appear in the athlete app.
  </Step>

  <Step title="Save your portal">
    Save your changes. The programs will now be visible to athletes in the app.
  </Step>
</Steps>

<Frame>
  <img src="https://mintcdn.com/coachiq/9wnasKRTL4KyIBDa/images/programs-example.png?fit=max&auto=format&n=9wnasKRTL4KyIBDa&q=85&s=1ad299f4ed83ef455a06baa15496e673" alt="Programs Example" width="2876" height="2302" data-path="images/programs-example.png" />
</Frame>

### What athletes see in the app

When athletes open your app, they see a **Programs** section in the sidebar with two categories:

| Section             | What appears here                                      |
| ------------------- | ------------------------------------------------------ |
| **Available**       | Public programs anyone can access or purchase          |
| **Shared with you** | Private programs specifically assigned to that athlete |

<Tip>
  **The portal is your control center**: You have complete control over what appears in your athlete app. You can add or remove programs, schedulers, products, and communication channels—all from the Athlete Portal editor.
</Tip>

***

## Understanding pricing and access options

Once a program is added to your Athlete Portal, you control *who* can access it through Share settings in the Program Builder.

<Info>
  **Where to find share settings**: Open any program in the Program Builder → Click **Share** in the top bar
</Info>

Every program has two independent settings you can combine:

| Setting        | Options           | What it controls                   |
| -------------- | ----------------- | ---------------------------------- |
| **Price**      | Free or Paywalled | Whether payment is required        |
| **Visibility** | Public or Private | Who can see and access the program |

This creates four possible combinations:

| Configuration           | Who can access                           |
| ----------------------- | ---------------------------------------- |
| **Free + Public**       | Anyone on the athlete app                |
| **Free + Private**      | Only athletes you specifically assign    |
| **Paywalled + Public**  | Anyone who purchases a linked product    |
| **Paywalled + Private** | Only assigned athletes who also purchase |

## How to configure program sharing

<Steps>
  <Step title="Open share settings">
    In the Program Builder, click the **Share** button in the top bar. The share settings panel opens on the left.
  </Step>

  <Step title="Select your price">
    Choose between:

    * **Free**: No payment required
    * **Paywalled**: Requires purchase to access
  </Step>

  <Step title="Configure visibility (optional)">
    Toggle **Private program** on if you want to restrict access to specific athletes.
  </Step>

  <Step title="Complete additional settings">
    Depending on your choices:

    * **If Paywalled**: Select which products unlock this program
    * **If Private**: Search and assign specific athletes
  </Step>

  <Step title="Save your settings">
    Click **Save** to apply your share configuration.
  </Step>
</Steps>

<Frame>
  <img src="https://mintcdn.com/coachiq/4yr1cu-slueNvSD5/images/progam-share-settings.png?fit=max&auto=format&n=4yr1cu-slueNvSD5&q=85&s=8bb710632adcc0d602d57cecbc8eef14" alt="Progam Share Settings" width="3208" height="2392" data-path="images/progam-share-settings.png" />
</Frame>

***

## Free programs

Free programs don't require any payment. Athletes can access them without purchasing anything.

### Setting up a free program

1. Click **Share** in the Program Builder
2. Select the **Free** tab
3. Click **Save**

That's it—your program is now free for all athletes to access.

### When to use free programs

<CardGroup cols={2}>
  <Card title="Lead magnets" icon="magnet">
    Offer a free introductory program to attract new athletes and showcase your coaching style.
  </Card>

  <Card title="Client bonuses" icon="gift">
    Give existing training clients free access to supplemental at-home content.
  </Card>

  <Card title="Community content" icon="users">
    Share general fitness tips or educational content with your entire audience.
  </Card>

  <Card title="Trial programs" icon="flask">
    Let athletes sample your training before committing to paid programs.
  </Card>
</CardGroup>

***

## Paywalled programs

Paywalled programs require athletes to purchase a product before accessing the content. This is how you monetize your training programs.

### How paywalling works

1. You create **[Products](/payments/product-overview)** in CoachIQ (one-time purchases or subscriptions)
2. You [link those products](/payments/attach-products) to your program
3. When an athlete purchases any linked product, they automatically get access to the program

<Note>
  **Products come first**: You must [create at least one Product](/payments/product-builder) in CoachIQ before you can paywall a program. Products are created in the Payments section of your dashboard.
</Note>

### Setting up a paywalled program

<Steps>
  <Step title="Open share settings">
    Click **Share** in the Program Builder.
  </Step>

  <Step title="Select Paywalled">
    Click the **Paywalled** tab. You'll see the message: "A product you will deliver to your customer on a per order basis"
  </Step>

  <Step title="Select products">
    Under **Select Products**, you'll see your existing CoachIQ products with their prices. Click to select which products unlock this program.

    *Example: Select "Bronze Package - 10"*
  </Step>

  <Step title="Save">
    Click **Save** to apply the paywall.
  </Step>
</Steps>

### Multiple products can unlock one program

You can link multiple products to a single program. Purchasing **any** of the selected products grants access.

**Why this is useful:**

| Scenario                    | How to set it up                                                                                                          |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------- |
| **Tiered pricing**          | Link both "Basic" ($49) and "Premium" ($99) products—both get access to this program, but Premium includes other benefits |
| **Bundle deals**            | Link your "Complete Training Bundle" product so buyers get this program plus others                                       |
| **Subscription + one-time** | Link both your monthly subscription and a one-time purchase option                                                        |

<Tip>
  **Pricing strategy**: Create different products at different price points, then link the appropriate ones to each program. This lets you offer flexible purchasing options without duplicating programs.
</Tip>

***

## Private programs

Private programs are only visible to athletes you specifically assign. Other athletes won't see the program in their app at all.

### Setting up a private program

<Steps>
  <Step title="Open share settings">
    Click **Share** in the Program Builder.
  </Step>

  <Step title="Enable private mode">
    Toggle on **Private program**. You'll see the description: "Directly assign to students"
  </Step>

  <Step title="Assign athletes">
    Use the search field to find athletes by:

    * Name
    * Email
    * Phone number

    Click on an athlete to add them to the access list.
  </Step>

  <Step title="Save">
    Click **Save** to apply. Only assigned athletes will see this program.
  </Step>
</Steps>

### Managing assigned athletes

* **Add more**: Search and click to add additional athletes
* **Remove access**: Click the X next to an athlete's name to remove them
* **View current list**: Assigned athletes appear with their profile photos in the settings panel

### When to use private programs

<AccordionGroup>
  <Accordion title="Personalized training plans">
    Create custom programs for individual athletes with content specific to their needs. Only they can see it.
  </Accordion>

  <Accordion title="Team-specific content">
    Build programs for a specific team or training group. Assign all team members and keep it hidden from others.
  </Accordion>

  <Accordion title="VIP client content">
    Offer exclusive programs to your premium clients that regular athletes can't access.
  </Accordion>

  <Accordion title="Beta testing">
    Test new programs with a small group before releasing to everyone.
  </Accordion>
</AccordionGroup>

***

## Combining price and visibility

You can combine Free/Paywalled with Public/Private for different business scenarios.

### Free + Public

**Access**: Anyone on the athlete app

**Use case**: Lead magnets, community content, free trials

**Setup**:

1. Select **Free**
2. Leave Private toggle OFF
3. Save

### Free + Private

**Access**: Only assigned athletes (no payment)

**Use case**: Bonus content for existing clients, personalized programs

**Setup**:

1. Select **Free**
2. Toggle ON **Private program**
3. Assign specific athletes
4. Save

### Paywalled + Public

**Access**: Anyone who purchases a linked product

**Use case**: Selling courses to the public, subscription content

**Setup**:

1. Select **Paywalled**
2. Select products that unlock this program
3. Leave Private toggle OFF
4. Save

### Paywalled + Private

**Access**: Only assigned athletes who also purchase

**Use case**: Exclusive paid programs for select clients, invite-only courses

**Setup**:

1. Select **Paywalled**
2. Select products
3. Toggle ON **Private program**
4. Assign specific athletes
5. Save

<Warning>
  **Paywalled + Private means both requirements must be met**: Athletes must be assigned AND purchase a linked product. If either condition isn't met, they can't access the program.
</Warning>

***

## The program preview card

As you configure share settings, the preview card on the right shows how your program will appear:

| Element            | What it shows                                       |
| ------------------ | --------------------------------------------------- |
| **Thumbnail**      | Your program cover image                            |
| **Title**          | Program name                                        |
| **Status badges**  | "Paywalled" if paid, "Private (X users)" if private |
| **Assigned users** | Profile photos of assigned athletes (if private)    |

Use this preview to verify your settings look correct before saving.

***

## Sharing workflow examples

<AccordionGroup>
  <Accordion title="Selling an online course to the public">
    **Goal**: Anyone can buy and access your program

    **Setup**:

    1. Create a Product: "Complete Shooting Course - \$79"
    2. In Program Builder, click Share
    3. Select Paywalled
    4. Select your \$79 product
    5. Leave Private OFF
    6. Save
    7. Go to **Website & App → Athlete Portal → Edit → Content**
    8. Add the program to your portal

    **Result**: Athletes see the program in "Available," purchase the product, and get immediate access.
  </Accordion>

  <Accordion title="Giving free content to current training clients">
    **Goal**: Only your current 1-on-1 clients get bonus content

    **Setup**:

    1. In Program Builder, click Share
    2. Select Free
    3. Toggle ON Private program
    4. Search and assign each client
    5. Save
    6. Go to **Website & App → Athlete Portal → Edit → Content**
    7. Add the program to your portal

    **Result**: Only assigned clients see the program under "Shared with you." It's completely free for them.
  </Accordion>

  <Accordion title="Monthly subscription with exclusive program access">
    **Goal**: Subscribers get access to your program library

    **Setup**:

    1. Create a subscription Product: "Monthly Training - \$49/month"
    2. For each program, click Share
    3. Select Paywalled
    4. Select the monthly subscription product
    5. Save
    6. Add all programs to your Athlete Portal's Content section

    **Result**: Anyone who subscribes gets access to all linked programs. If they cancel, access ends.
  </Accordion>

  <Accordion title="VIP-only paid program">
    **Goal**: Only certain clients can purchase your premium program

    **Setup**:

    1. Create a Product: "Elite Training Program - \$299"
    2. In Program Builder, click Share
    3. Select Paywalled, select the \$299 product
    4. Toggle ON Private program
    5. Assign your VIP clients
    6. Save
    7. Add the program to your Athlete Portal

    **Result**: Only assigned VIPs see the program under "Shared with you." They still must purchase to access content.
  </Accordion>
</AccordionGroup>

***

## Frequently asked questions about sharing and pricing

<AccordionGroup>
  <Accordion title="I configured Share settings but athletes can't see my program. What's wrong?">
    You need to add the program to your **Athlete Portal**. Go to Website & App → Athlete Portal → Edit → Content, and add the program there. Share settings control *who* can access a program, but the Athlete Portal controls *whether* it appears in the app at all.
  </Accordion>

  <Accordion title="What's the difference between Share settings and the Athlete Portal?">
    **Share settings** (in Program Builder) control pricing and visibility—Free vs Paywalled, Public vs Private. The **Athlete Portal** (in Website & App) controls what actually appears in your athlete app. You need both: configure Share settings, then add to the portal.
  </Accordion>

  <Accordion title="Can I change pricing after athletes have already purchased?">
    You can change which products are linked to a program at any time. Athletes who already purchased keep their access. New athletes need to purchase based on the current configuration.
  </Accordion>

  <Accordion title="What happens if I switch from Paywalled to Free?">
    The program becomes free for everyone. Athletes who previously paid still have access (they just didn't need to pay anymore). All future access is free.
  </Accordion>

  <Accordion title="Can one product unlock multiple programs?">
    Yes! When you create a product, you can link it to multiple programs. This is how bundles work—one purchase, access to many programs.
  </Accordion>

  <Accordion title="How do I remove someone's access to a private program?">
    Open Share settings, find the athlete in the assigned list, and click the X to remove them. Save your changes.
  </Accordion>

  <Accordion title="Do I need to assign athletes if the program is public?">
    No. Public programs are visible to all athletes in the "Available" section. You only need to assign athletes when Private mode is enabled.
  </Accordion>

  <Accordion title="Can athletes share or transfer their program access?">
    No. Access is tied to the individual athlete's account. They can't share login credentials or transfer access to someone else.
  </Accordion>

  <Accordion title="Where do I create the Products that I link to programs?">
    Products are created in the **Payments** section of your dashboard, not in the Content section. Create your products there first, then link them to programs in Share settings.
  </Accordion>

  <Accordion title="Can I remove a program from my Athlete Portal without deleting it?">
    Yes. Removing a program from the Athlete Portal just hides it from athletes—the program still exists in your Content section. You can add it back anytime.
  </Accordion>
</AccordionGroup>

***

## Next steps

<CardGroup cols={3}>
  <Card title="Set Up Your Athlete Portal" icon="mobile-screen" href="/athlete-portal/understanding-your-athlete-portal">
    Configure your branded app where athletes access programs, schedules, and communication.
  </Card>

  <Card title="Create Products" icon="credit-card" href="/payments/product-overview">
    Set up the payment products you'll link to your programs.
  </Card>

  <Card title="Build Your Program" icon="rectangle-history" href="/content/programs-overview">
    Create the program content before configuring sharing and pricing.
  </Card>
</CardGroup>

## Related articles

<CardGroup cols={2}>
  <Card title="Product Builder" icon="credit-card" href="/payments/product-builder">
    Step-by-step guide to creating the products you link to paywalled programs.
  </Card>

  <Card title="Attach Products to Content" icon="credit-card" href="/payments/attach-products">
    Learn the details of connecting payment products to your programs.
  </Card>

  <Card title="Scheduling Overview" icon="calendar" href="/scheduling/overview">
    Pair your programs with scheduling so athletes can book training sessions.
  </Card>

  <Card title="Forms Overview" icon="file-lines" href="/forms/overview">
    Collect athlete information with standalone forms outside of programs.
  </Card>
</CardGroup>